Since 1982, TAO Consultants has been meeting the computer needs of businesses and individuals.  Beginning in the world of mainframes and minicomputers, when the personal computer became the rage, we were there.

As the home of the Computer Goddess®, computer consulting services encompassed, training, custom accounting and database applications.  TAO helped people develop expertise on their computers and use them as intended.  With the appearance of the graphical interface, the Internet expanded TAO’s services to Internet consulting, which includes web design and development, ecommerce, search engine optimization (SEO) and online reputation management.

Years of experience have given TAO Consultants’ a unique, broad-based understanding of corporate needs and marketing requirements.  If your technology needs extend from the office to the world of the Internet, we can help.

In an attempt to get GYN Disposables, my reputation management client, to pay their invoice dated November 15, 2009, they have been the subject of several blog posts on the blog, The Eye of SEO Focus, to no avail.  As a Internet expert in online reputation management, the choice by GYN Disposables to ignore our attempts to make payment arrangements is not the best decision - especially for a company trying to dominate in the women’s medical market for disposable gynecological instruments.

GYNDisposables.com has as its main keywords for search gyn disposable single use instruments and if you use this search term, here is what you get:

GYN Disposables Google SERP

This screen shot as you see it now will only be dominated more by negative postings as this blog entry moves into position under or over their website listings and the posting made to the many complaint sites will also begin to show up whenever GYN Disposables is searched .

Here’s the sad thing:  all they had to do was call me and talk about payment arrangements.  My mistake was billing in arrears rather than my usual billing in advance.  Once services have been provided, there is little that can be done if a client chooses not to pay — unless you understand SEO and ORM as we do. But ignoring their responsibility is going to cost them more in lost business than paying my invoice.

Unfortunately, while I could take down these postings, once I post to the complaint sites, those listings will never come down.

No payment, so consequences are next.

Chesa
www.computergoddess.com

This is a terrific post on the various elements of the Internet as it stands today. It was designed and animated by Jess Thomas a week ago for a lecture at AIGA Baltimore in February 2010. Thanks to Jess for this great visual explanation of where we stand on the many facets of the world wide web.

Chesa
www.computergoddess.com

This is yet another attempt to amicably encourage a group of doctors who hired us to build their reputation online for disposable single-use gynecological instruments to pay their bill!

Reputations online are built and ruined quickly and for something as easily resolved as communicating.  This group of doctors will not communicate or respond in any way whatsoever.  And how silly is it for a business to ignore someone whose very business is the managing of online reputations for clients?

Given the keywords listed in the title, it might make sense for them to consider this very soon.  This blog and the other blogs belonging to TAO Consultants are positioning competitively with the doctors’ website positioning.  Although I have still not named them, you might start guessing who they are and consider whether or not you would want to do business with people who don’t pay their bills.

Chesa
www.computergoddess.com

Something most people don’t think of as they expand their online presence is:  After I die, what do I want to happen?  This is an interesting question.  With this new service, you can make your own death announcements and choose other options for your websites, your social media and those photos, etc. that you leave behind.

Check it out:  www.mywebwill.com

Chesa
www.computergoddess.com

As of December 1st, the new FTC regulations came into effect and these regulations will directly affect you if you sell products online.  The FTC guidelines are online now and you will want to read and understand how these guides govern endorsements and testimonials affect bloggers and website claims.

Clearly, testimonials can help bolster your product and service advertisements.  But take care that when using testimonials that convey an experience with a product or service that the claim being made is provable — that is, simple disclaimers that state “results are not typical” will not be enough to satisfy the FTC Act.

Additionally, material connections between advertisers and endorsers must be disclosed.  That is, the post of a blogger who endorses a product and also receives cash or in-kind payment to review a product is considered an endorsement and the connection must be disclosed.  Likewise, if a company refers in an advertisement to findings from a research organization that was sponsored by the company, this relationship must be disclosed.

Even celebrity endorsements are affected by the new FTC Act.  Now both the advertiser and the endorser may be liable for false or unsubstantiated claims made in the endorsement or for not disclosing material connections between the advertiser and the endorser.

The FTC provides a 12-page FTC Guide that outlines the new regulations and give clear examples that will help you comply with the new FTC Act.  It would be a good idea to take the time to read this document as it may affect how the FTC views your online presence.

Bloggers and forum managers may have difficulty with this new Act if they allow comments to their postings or aren’t careful watching forum participants.  An example offered in the guide tells of a discussion about a particular MP3 music download technology that is the focus for several posters and one of the posters is an employee of a manufacturer of products under discussion.  The FTC Guide states, “Knowledge of this poster’s employment likely would affect the weight or credibility of his endorsement.  Therefore, the poster should clearly and conspicuously disclose her relationship to he manufacturer to member and readers of the message board.”

The problem is that a blogger or forum monitor may have difficulty identifying an anonymous poster’s background and connection to the product’s manufacturer.  The burden, then, in the example given seems to be on the poster to make the proper disclosures.  Will this happen?  I’m not convinced that it would — and if not, what are the consequences.

Don’t get bitten by the “New Moon” movie download. With the Twilight craze in full swing, fans are being baited with the promise to watch the movie for free. What really happens is that viewers get more than they bargained for—malware installed on their computer.

Remember the old saying, “If it sounds to good to be true, then it probably is”. Pirated content is never good for anybody.

Read more at PC World.

Chesa
www.computergoddess.com

While you hear people complain about how email is flooding their in-boxes and they spend waaayyy toooo much time going through email every day, latest surveys are indicating that email is a connection to your customers that is almost necessary.

According to a recent survey by direct marketing agency, Episilon, “A full 56% of recipients of permission-based email from retail companies said they were more likely to make purchases from the sending retailers.” Additionally 52% said they had a more favorable opinion of the retail companies because of the email they receive from them.

What does this mean to you, the business reaching out to your customers?  It means that you need to put an autoresponder in place where you make an offer for future contact in exchange for an opt-in email address.  Your offer can be a white paper, a coupon, or any number of free gifts.  Perhaps a newsletter or a series or just an offer to notify them of upcoming specials.  

Chesa
www.computergoddess.com
www.focusingtools.com

If you own some domain names or have an active website, chances are you’ve received a letter in the mail telling you that you need to renew your domain or else it will be lost and snapped up by someone else. This is a very common Domain Registration Scam where one registrar tries to steal business away from another and it can be very misleading to consumers.

What is a domain registration scam?
If you own a domain name, then you probably know that you usually register them for years at a time. When the registration is expiring, you need to renew your domain name otherwise someone could very well snap it up from under you. As a website owner, your domain name represents your online busines and your domain is your online identity and very important to you.

There are countless companies online considered “domain registrars,” which means you can go through them to officially register a domain name. AON Technologies, TuCows, Network Solutions and GoDaddy are such just companies. With all the competition, some less reputable companies resort to fraudulent means to trick one registrar’s customers into switching over to them. The most common way of doing this is by sending that customer an invoice that scares them into renewing earlier than they need to and often at very high prices.

How it works
You get a letter or email that says the domain name you own is about to expire and if you don’t act immediately, it will lost. With most scams, they always express a sense of urgency in the hopes that you will act before thinking things through. The company sending you this letter or email is not the same one that you originally registered the domain with, and their renewal fee is much higher than the original registrar. Many people inadvertently switch over to this new registrar out of fear they might lose their domain name.

How to identify a domain registration scam
The easiest way to recognize this scam is if the registrar trying to make you renew the domain name isn’t the same registrar you used to register your domain. If you had someone register the domain for you, like a web developer, then check with them to find out the name of the registrar they used. Regardless, whether you registered your domain or your web designer did it for you, you should have a receipt for your domain registration that you keep filed safely away.

Timing is another issue. If you have a domain that you have registered for two years and you get a domain renewal notice when the first year isn’t even up, you should throw the fake “renewal notice” in the trash.

What to do if you discover this scam
File a complaint with the Better Business Bureau in the domain registrar’s state. In your complaint, make it clear that this domain registrar tried to trick you by sending a misleading sales pitch designed as an invoice.

What you should know about how we process domain renewals:
Reputable domain registrars do NOT send out domain renewals by U.S. Mail. Anything you receive via U.S. Mail is immediately suspect especially if your domain registration is not the domain registrar sending you this letter renewal.

Reputable domain registrars DO maintain a special database in addition to the one maintained by the ICANN registrar. Your renewal notice is auto-generated via email to you 30, 20 and 10 days before the domain name expiration date. Often you will also receive reminders 60, 30 and 15 days before expiration date by most domain registrars.

If you registered your  domain online with a reputable domain registrar, only renew your domain name when you receive an email reminder from that registrar and ignore all those other requests. If in doubt, check your domain name registration details prior to sending anyone money.

Chesa
www.computergoddess.com