Thumper’s Mother said….

Online Issues, ORM, Reputation Management

“If you can’t say something nice, don’t say anything at all.”

I am a great believer in this philosophy, especially when it comes to the Internet. I have long said that unlike gravity, what goes up on the Internet will never come down.

Recently I posted a simple comment on Facebook that I was going to the Rib Cookoff and suggested that anyone else going might want to stop by a booth selling a product I very much support and was being sold by my friends. Someone found it necessary to make a snide, rude comment that held no real value to the reader and potentially impacted the business opportunities of this business. Luckily in Facebook you can delete comments like this, but had I not noticed that comment, it would have served to prevent people from finding out about this terrific product.

The world is filled with enough problems without Internet surfers adding negative weight. I agree with Thumper’s Mom: “If you can’t say something nice, don’t say anything at all.”

I am an online reputation management specialist and my job is to help companies present themselves in the way they want to be seen – positive and with something positive to offer their customers. Sadly, there are businesses that are so threatened by the negative commentaries – most often with no basis in truth – that they are willing to pay anything to fix the problem. And fixing a negative online reputation is costly, make no mistake about it. I do my best to help the client do some of their own repair work, but frankly, this is a labor intensive process to repair a bad reputation online.

It seems to be human nature for us to complain when we are unhappy, but say nothing when we are pleased. Let’s change that habit. If you want to report a negative experience, be sure to also comment on a positive experience. It’s only fair.



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