Browsing the archives for the John Sculley tag.


My history with the Mac

Computers, Macintosh

My computer of choice is the Macintosh and has been since January 24, 1984, when I was sitting in a classroom at Apple’s Palo Alto training office.   January 24th was an important date:  it was the day that the Mac was revealed to Apple shareholders and the world.

I turned in my order form for this new wonder computer and was probably the first in Reno to get a Mac.  it has been a love story ever since.

I still have that Mac, upgraded to a Fat Mac (512k RAM with a double-sided floppy disk) and it works beautifully.  Slowly, but it works.  I have owned more than a 20 Macs (probably more; I can’t remember the Mac stream that has flowed through my office) and now own four laptops.  My love for Apple has never died.  In fact it has spilled over to several iPods and my 3rd iPhone.

An article that I recently came across was especially interesting, John Sculley On Steve Jobs, The Full Interview Transcript, published in Cult of Mac on October 14, 2010. When Apple was first building computers, all computers were manufactured in the U.S.  Now, like all other computer manufacturers, their computers are built overseas.

Regardless of where they are built, Steve Jobs still has the touch that has always been the genius behind the success of Apple. John Sculley calls it the Steve Jobs Methodology, which is based in the beauty, simplicity of design and intense perfectionism.

I had a financial investment client who purchased a Mac simply because it looked good on his desk.  He did this in spite of the fact that there was no Mac software for his industry; it was all windows-based PC software.  He took the painful steps required to run Windows software in emulation mode.  But he looked good to his clients, who were investing large sums of money with him, and he believed that image was all.

John Sculley brought marketing to Apple, something that Steve Jobs did naturally through his innate focus on the user experience. But John Sculley brought true marketing to Apple. Read the interview with John Sculley.  It’s refreshingly honest.

Now there are new Macs coming out and I am still a Mac peep and probably always will be. I wonder which laptop will be the next addition to the stable of Macs I work on every day. It’s always a feeling of Christmas when I open the box to a new Mac. I can already feel the itch.

Chesa
www.computergoddess.com

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